So, you’re in business, huh? You’ve got your suit, your tie, and your briefcase full of proposals. But hold up, cowboy! Before you go charging into that international meeting, let’s talk about something crucial: cultural awareness and sensitivity. Trust me, it’s more important than you might think.
Sure, there are tons of books out there on this stuff but let me share some real-world insights from my two decades of trotting around the globe. I’ve seen firsthand how seemingly minor cultural differences can either seal the deal or send it spiraling into the abyss.
First off, picture this: you’re speaking the same language, but your message is landing on completely different planets. It’s like trying to communicate with your kids using their slang — words like “fire,” “lit,” and “tough” mean something entirely different to them than to you. Same goes for folks from different corners of the world.
And don’t even get me started on non-verbal communication. Pointing directly at someone? Rude in most places. Showing the sole of your shoe? Big no-no in others. And let’s talk about those friendly gestures like cheek-kissing and hand-holding — Westerners might raise an eyebrow, but in other cultures, it’s just how you say hello.
Now, a little about me, born in Finland, living in Los Angeles, with a dash of Lebanese-Italian thrown in for flavor. I’ve got languages up my sleeve like it’s nobody’s business — English, Swedish, Finnish, Italian, a smidge of German, Korean, Spanish, and currently wrestling with Arabic. Yet, despite my global credentials, I’m still baffled by cultural sensitivities sometimes.
Take my adventures in the Gulf Cooperation Council (GCC) countries, for example. Setting up shop for my company BoCG Ventures in the United Arab Emirates (UAE) opened my eyes to a whole new world of cultural nuances. Dubai, with its flashy skyscrapers and bustling souks, is like a melting pot where East meets West, but that doesn’t mean it’s a free-for-all.
The Emiratis— polite, gentle souls that they are — have their own set of customs and courtesies. For starters, they’re big on hospitality. Ever seen a member of a ruling family strolling around sans security detail? It’s a thing. And when it comes to meetings, they’re all ears — no bureaucratic runaround here.
But let’s talk specifics:
Geographical Awareness: Each Emirate in the UAE is like its own little kingdom, and the locals take pride in that. So, if you’re chatting up an Emirati, show some love for their turf.
Politeness: When an Emirati asks for your name, they’re not just being nosy — they’re showing respect. “What is your good name?” they’ll say, emphasizing the “good.” It’s the little things, you know?
Greetings: Nose-touching, handshakes, cheek-kisses — it’s a whole symphony of salutations. And don’t even think about skimping on the titles when addressing VIPs. Full names and honorifics, please.
Keeping Your Word: In the GCC, your word is your bond. So, if you make a promise, you better keep it — even if it’s just a tiny detail.
Presence: Gulf folks take pride in their heritage and achievements, so show some respect. And if you’re serious about doing business there, they’ll want to know you’re not just passing through.
Language: Arabic might seem like a beast to tame, but even a feeble attempt earns you major brownie points. Trust me, I’m still stumbling through it myself.
Email Etiquette: No room for casual chitchat here. Start your emails with “Dear,” mind your Ps and Qs, and for heaven’s sake, no abbreviations.
Direct vs. Indirect Communication: Tread lightly with your words — what’s a harmless quip to you could be a diplomatic incident waiting to happen.
Dress: Unless you want to raise some eyebrows, leave the traditional garb to the locals. And ladies, colorful abayas are your friend.
Food: Get ready to ditch the utensils and dig in with your right hand. Oh, and if you’re invited to a traditional dinner, consider yourself blessed — and eat like there’s no tomorrow.
So, there you have it — a crash course in cultural sensitivity, straight from the trenches of international business. Remember, it’s not just about sealing the deal — it’s about building bridges, one cultural faux pas at a time.